Department of Marketing Takes International Creative Award

May 27, 2008 - PRLog -- RALEIGH, N.C. – Department of Marketing (“The DofM”) is a bronze winner in the 2008 Summit Creative Awards® competition for its creative work for Armadillo Grill.

Managing partners George Wallace and Oliver Spencer were thrilled with the recognition.  “Winning in prestigious international competitions such as the Summit Creative Awards shows the giant steps our agency is making in our creativity,” said Wallace. “We expect to continue that growth in all aspects of The DofM.”

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $30 million or less.  Over the fifteen years, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

This year's panel of international judges included:

•   Louai Alasfahani, Managing Director/Creative Director, Paragon Marketing Communications – Kuwait
•   Tim Hall, Creative Director, SAATCHI & SAATCHI – New Zealand
•   Chris Martiniano, Creative Director, Upshot – United States
•   Richard Beltramini, Ph.D. , Interim Academic Associate Dean, Wayne State University – United States
•   Pier Lalonde, Senior Creative Director, LXB Communication Marketing – Canada
•   Ann Jensen, Creative Director, brandUNITY – United States
•   Peter Gorman, Creative Director, Gorman Consulting – United States
•   Kevin Hersh, Creative Director, MFX, Inc. – United States
•   Mario Hoffmann, Senior Art Director, Ogilvy & Mather – Germany
•   Linda Passante, CEO, The Halo Group – United States
•   Christopher Jones, Principal & Creative Director, Stellar Debris Creative Studios – Japan
•   Norman Miron, Creative Director - Interactive, Pizza4all – Canada
•   Lasha Orzechowski, Owner & Creative Director, Velocity Design Works – Canada
•   Liam Wielopolski, Executive Creative Director, SAATCHI & SAATCHI – South Africa
•   David Ross, Associate Creative Director, EvoLogue – United States
•   Tony Adamic, Owner/Creative Director, Elevator – Croatia

Entries in 21 creative categories are judged against a stringent set of standards. During the blind judging events (entering company names withheld), judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.

“Winning a Summit Creative Awards is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognized.” said Jocelyn Luciano, executive director for the Summit International Awards.  “It was an exciting year to watch and listen to the judges’ debate the details of individual entries.  Making the decisions of which ones receive the top spots is hard.”

Raleigh, N.C.-based Department of Marketing received the bronze award for its work producing Armadillo Grill’s website (www.armadillogrill.com).  Website development is one of seven specialty areas for the full-service marketing and communications firm.

This year's creative competition included companies from the following twenty-six countries: Australia, Austria, England, Bulgaria, Canada, China, Croatia, Denmark, Hungary, India, Italy, Japan, Kuwait, Mexico, New Zealand, Northern Ireland, Singapore, South Africa, Sweden, Switzerland, Thailand, Ukraine, United Arab Emirates, and United States.

Winners were selected in categories that include print, broadcast, emerging media, online advertising, marketing materials, direct mail, political, corporate video, public service, best idea never produced, industry self-promotion, brand redesign, and student competition.

The International Summit Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2008 competition is the 14th year for the creative competition. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards web site at www.summitawards.com.

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About The Department of Marketing ("The DofM")
“The DofM” is a Raleigh, N.C.-based firm providing a full suite of marketing, advertising and promotions services. The firm has a broad portfolio of creative work for prominent clients such as Pepsi Bottling Company, Moore Square Art District, Brookhill Steeplechase, the Logan Aldridge Foundation and the City of Raleigh Arts Commission. The DofM specializes in seven areas of design and marketing.  For more information, visit www.TheDofM.com.

Website: www.theDofM.com