“First Prime Group” Survey - UK Consumers Invest In Volatile Conditions

PR Log (Press Release) – May 27, 2008 – A survey conducted by First Prime apparently revealed  that over 15 million UK investors are in equity markets while 6.6 million are considering entering to take advantage of lower valuations brought about by market volatility.

Sources close to First Prime stated that the research had revealed that 11.9 million Britons, claim they would never invest in shares due to the recent market conditions, while 6.7 million responded that the same conditions had made them less likely to enter the stock market.

However, 56 per cent stated that they would be more prone to investment if capital protection, for example use of guarantees, was in place.

First Prime’s director of savings and investments, apparently commented on the findings of the survey saying that guaranteed investments offer the potential for higher returns based on stock market growth, but also provide capital protection against a further market downturn.

First Prime’s research apparently also revealed that approximately 52 per cent of UK investors base their decision on information from newspapers, while 36 per cent use financial advisors and 32 per cent use online tips.