The move follows audience feedback in favour of shorter adverting impact prior to viewing video content and as ninemsn continues to assert its leadership in online video streaming, with almost 11 million video streams in January 2008.
ninemsn director of sales Michael Stephenson said the move would encourage an increase in video 'snacking' and represented the maturing of the online video advertising market.
"Over the past year we have seen massive growth in the audience for online video and now we are seeing significant advertiser interest in the product. We are encouraging our advertisers to consider online as a channel when creating their television commercials and a move towards 15 second pre-rolls will support this," he said.
"Ultimately, this will ensure a better audience experience and a more positive effect on brands," Stephenson said.
The most popular videos on ninemsn are news, comedy and entertainment.
For further information, please contact:
Rochelle Burbury, Access Public Relations, 02 9375 2384, Rochelle@accesspr.com.au
