ninemsn TV launches on Vodafone live!

PR Log (Press Release) – May 25, 2008 – In an Australian first, Vodafone Australia, has launched ninemsn TV. Available free on Vodafone live! with 3G, ninemsn TV features highlights from the Nine Network’s leading entertainment shows: The Footy Show, Australia’s Funniest Home Videos and Getaway, as well as the 2007 Tropfest films.

According to Keith O’Brien, head of content at Vodafone Australia: “ninemsn TV is an exciting addition to mobile TV on Vodafone live which offers the biggest line-up of channels in Australia. Footy Show fans and Getaway addicts can now get their fix for free, on the move, on their Vodafone mobile.”

ninemsn TV will be updated weekly with new programme highlights packaged into mobile episodes or mobisodes. Other free Vodafone live! mobile TV channels include live streamed ABC and SBS, interactive youth show Street TV and UK soap drama Hollyoaks.

Chris Noone, Group Mobile Director at ninemsn said: “We’re pleased to partner with Vodafone to deliver some of Australia’s favourite programmes for free and specially packaged for mobile, through ninemsn TV.”

ninemsn TV comprises a 30 minute loop of programme highlights, with advertising breaks every nine minutes, allowing ninemsn and Vodafone to deliver the channel free to customers.

To access ninemsn TV content on your Vodafone live! Mobile TV:
-Click on the Vodafone live! button on your 3G handset
-Select Mobile TV
-Select Free Interactive TV on the TV Guide
-Select ninemsn TV

For more information, please contact: Amanda Millar, Corporate Communications Manager, ninemsn: (02) 9383 6114/0407454229