B. Sheppard Consulting was recently named the winner in two categories for the 2008 Best of 50+ Housing Awards. Presented by the National Association of Home Builders’ 50+ Housing Council, this is the premier design and marketing competition for the senior housing industry. Projects were recognized by an elite panel of 13 judges that included builders, developers, architects, marketing experts, and other respected industry professionals. The panel chose winners from nearly 300 total entries in more than 40 categories. B. Sheppard was announced as a winner in the Best Community Logo and Best Special Promotion categories.
“Each award is a testament to our ability to generate traffic to help sell homes. In marketing, being good at one thing is not enough; you must be good at every contact point. We are proud of our accomplishments, but continue to work hard each day to provide the best overall service we promise and deliver to our clients,” said Betsy Sheppard, President.
B. Sheppard Consulting coordinated the Grand Opening Event at the Peachtree Hills Place Sales Center, which won first place in the Best Special Promotion category. The Grand Opening took place in May 2007 and was a defining achievement for the community. The Sales Center was to be a solid representation of the community whose reputation had been built on selling intangibles. As a result of the combined marketing efforts, over 150 Atlanta realtors attended the Realtor Open House and registered to be added to the community’s mailing list.
B. Sheppard Consulting also developed the logo for Olde Town Grayson, an age-targeted, gated community constructed by Wendt Builders. Situated in the heart of downtown Grayson, one of Georgia’s most appealing small towns, Olde Town Grayson is a place where residents enjoy cottage-style design, low-maintenance living, and versatile floor plans. The logo design is traditional in nature and crafted to complement the brick and stone facades of the community’s homes, and the classic color combination of black and gold appeals to the traditional middle-aged buyer. B.Sheppard’
Founded in 1999, B. Sheppard Consulting specializes in residential real-estate marketing and advertising and delivers a multi-dimensional consulting service to residential builders and developers across the southeast. Betsy’
