Avangate Shares Knowledge on Software Distribution Business

PR Log (Press Release) – May 23, 2008 – Avangate, full service provider for electronic software distribution and reseller management for software vendors publishes a new title within the Avangate eCommerce collection of whitepapers and articles - "9 Tips on How to Help your Reseller - Based Software Business Move!" is a trustworthy, step-by-step advisory paper on how to make software distribution networks generate more revenue. The document is a must-read for software vendors and resellers, product managers, CIOs, CTOs; in a few words, everybody in the software business willing to improve business partner management.
"Success for a software business implies not only skillful product development and target insight, but it is highly dependent on sales strategy. Ability to manage distribution channels and maximize personnel performance into revenue is the key to a booming trade" says Laurentiu Ghenciu, Sales Manager, Avangate.
"9 Tips on How to Help your Reseller - Based Software Business Move!" reviews the most prevalent issues software vendors face. (1) software vendor is understaffed and needs more people to manage a growing distribution channel; (2) the reporting process is inefficient and it is impossible to view 'the big picture'; (3) extending distribution network implies time zone and language barriers - how to manage these without opening a local office?; (4) one needs control over the entire distribution channel in order to gain recurrent end-users and asses resellers' performance; (5) large distribution is not good when sales volumes are low - one needs to stimulate and support resellers' business in order to increase its own.
Avangate recommends using a Partner Relationship Management tool, pinpointing main advantages and best practices corresponding to each challenge.
"9 Tips on How to Help your Reseller - Based Software Business Move!" is available for free on the company official website www.avangate.com. For software business relevant know-how make sure to visit the Resources Section, take advantage of the free PAD promotion tools offered by Avangate (Pad Validator, Pad Promoter) and consider subscribing to Avangate Digest, a resourceful monthly newsletter including trade tips and industry expert interviews.
Avangate is committed to providing quality know-how support and free access to basic business resources & tools to ISV professionals, while continuously improving its service portfolio with flexible, business oriented solutions. ARMS, the Avangate Reseller Management System manages efficiently the distribution channel, offers full control over the licensing-selling-payment flow and lets both software vendors, sales professionals and resellers focus on business development instead of administrative issues.
About Avangate B.V.        
Avangate B.V. provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the  same time efficiently managing a distribution network.    The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system  plus software marketing services and additional marketing and sales tools such as an affiliate network, automated  cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the ARMS  reseller management program specifically designed for software sales.
More information can be found on the corporate website, at www.avangate.com
Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
+31 20 890 8080
cristi.dorobantescu@avangate.com