On a trip to Nigeria and Senegal at the end of this month, Deutsche Welle’s Director General Erik Bettermann will be presenting a new bi-medial, educational program for young people in Sub-Saharan Africa. “Learning by Ear“, which was developed primarily with the participation of African journalists and authors of audio books, will be transmitted via radio and the Internet.
“Learning should be fun. Our program will encourage young people to actively participate in the shaping of their surroundings,”
Entertaining and informative at the same time: Programs on civil society and globalization should be just as interesting to young people as current radio dramas. A good example is the story of 16-year-old Angela who becomes unintentionally pregnant and infected with HIV – a story based on real events. Further “Learning by Ear” programs will provide practical advice on education and careers, on socio-political challenges for girls and young women as well as possibilities for political participation. Listeners in Africa can participate in the programs by sending suggestions and questions via SMS, e-mail and telephone.
The initiative from Germany’s international broadcaster is being financed by funds from “Action Africa”, a project from Germany’s Federal Foreign Office, which has been set up to promote culture and education in order to strengthen Africa’s economic performance.


