KappAhl is a leading Nordic fashion retailer with stores in Sweden, Norway, Finland and Poland. It has a distinct product concept—value-
Like other large clothing chains in the Nordic region, it has been gaining market share at the expense of local chains, independent stores and department stores. Greater market share, store expansion and substantial improvements in efficiency have enabled KappAhl to achieve new records in sales and profitability. In 2006 the company beat another sales record and achieved its highest profit ever.
Following a financial turnaround and a refocusing of the business, KappAhl has found itself in a virtuous circle. Higher profits are paving the way to further store expansion while an increase in sales, in turn, is feeding into profits.
It is not surprising that KappAhl’s management is upbeat about the company’s prospects, and is confident that it can achieve its overriding objective—namely, to become the market leader and most profitable fashion chain in the Nordic countries for its chosen customer group.
Product Overview
Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries – and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
Country profiles – providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
Company profiles – giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
Trends in world textile and apparel trade and production – taking into account current issues facing the industry – such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
Trends in EU and US imports of textiles and clothing – providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
Innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
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