Lion Apparel is the world’s largest manufacturer of protective apparel for firefighters. It is a significant player in North America, Europe and Asia Pacific. The company was founded in 1898 to sell apparel to farmers. In the 1930s it started selling uniforms for employees in petrol service stations. However, it was not until the 1960s that it began to diversify into firefighter uniforms. This proved prescient, as the 1970s oil shock badly affected sales of Lion’s service station uniforms, and the company moved more aggressively into the firefighter apparel business.
Lion’s firefighter apparel sales have grown organically and through two acquisitions:
Lion’s firefighting apparel is made inherently fire-retardant through the use of a combination of materials. The key elements of its flame retardant apparel are PBI, Kevlar and Nomex.
The future looks good for Lion. The company has expanded successfully from an initial base in the USA to Europe and Asia Pacific. It is involved in various joint ventures around the world which bring in large business contracts. And, even though the future market for firefighting apparel is unlikely to diminish, it is looking at other markets and launching new product lines—such as the MT94 multi-threat garment—which will take its business to other sectors.
Product Overview
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players
detailed, independently-
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
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