IC Companys, based in Denmark, is one of the largest clothing retailers in northern Europe. It was formed in 2001 through the merger of two companies operating primarily in the mid-price segment of the European fashion retailing industry.
Since 2001, the company has capitalised on the growing popularity of Danish clothing designs, particularly in Europe, by expanding internationally at a rapid pace. As a result of a number of Scandinavia-
At the same time, its customer base has grown and diversified as the company has increased the number of price segments in which it operates. Reflecting the success of these activities, IC Companys enjoyed an increase in sales of 16% between 2003/04 and 2005/06—from Dkr2.61 bn to Dkr3.02 bn (US$489 mn).
In contrast to its competitors, such as H&M and Zara—who have focused on store expansion to boost sales and earnings—IC Companys has been concentrating on enhancing the appeal and the profitability of its brands.
Because IC Companys claims to have a keen understanding of its customers, the company believes that it is one of a select group of international fashion retailers who are able to capitalise on a distinctive clothing concept. The concept encompasses a range of Scandinavian-
IC Companys is confident that its multi-brand strategy will enable it to continue to achieve double-digit percentage increases in sales and earnings over the next two years.
Product Overview
Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries – and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
country profiles – providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
company profiles – giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
trends in world textile and apparel trade and production – taking into account current issues facing the industry – such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
trends in EU and US imports of textiles and clothing – providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
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