Auto Mail Wholesale, Inc. Announces Successful Launch Of A New Automotive Direct Marketing Website

PRLog (Press Release) - May 22, 2008 -
Auto Mail Wholesale, the nation's largest automotive direct mail online discount provider, promises auto dealers the lowest prices on automotive direct mail. The focus of Auto Mail Wholesale is to service auto dealer special finance departments that specialize in secondary credit customers. Special Finance managers with less than stellar budgets can now afford to mail into their area with premium credit mailers designed to yield high response rates from pre-screened credit customers that meet the minimum criteria of secondary lending guidelines.

(ORANGE COUNTY, CA) May 22, 2008 – Auto Mail Wholesale, Inc. announces the successful launch of a new automotive direct marketing website. The website automailwholesale.com promises special finance managers the lowest prices nationwide on premium direct response pre-screened mailers. These mailers include premium credit data from the three major US credit bureaus (XPN, EFX, TU), incoming toll-free numbers, and choice of packaging.

Auto Mail Wholesale believes that the number one objection from auto dealers has been price.  Augustin Gohil, Director of Sales at Auto Mail Wholesale, says, “Most Special Finance Departments truly desire to do direct mail.  Most of them find themselves limited because of their budgets.  Since they are not granted the same sized budget as the Used Car Department or the Service Department, they are limited in their options and usually have to resort to internet leads or cheap direct mailers.”  Mr. Gohil believes that if more bang for the Special Finance buck were available, then Special Finance Departments would not hesitate in mailing credit offers into their market areas.

According to Director of Sales, Augustin Gohil, this approach is the only way for Special Finance Departments to survive as a unit during the current decline in automotive sales. With much of the Auto Mail Wholesale website focused on the secondary/sub-prime customer, Mr. Gohil believes that once Special Finance Departments experience the ease in ordering and overall success of the campaign, Auto Mail Wholesale will gain opportunities to provide excellent savings to other departments in the dealership. "We believe that in addition to our lowest prices on direct mail, that the high level of performance that our programs yield will create excitement within the dealerships that we work with.  This will open the door for us to do large campaigns at the same low prices for the pre-owned sales department or the new car side.”  Mr. Gohil says he’s not trying to reinvent the wheel, he’s just trying to get it from doing more than just spinning in circles.  “There’s nothing new here.  We’re not asking dealers to consider something new and unproven.  We’re talking about the same solid direct mail that has always worked, but at about half the price.”

Auto Mail Wholesale has an online direct mail shopping cart that allows dealers to shop, select, upgrade, and purchase automotive direct mail without the hassle or pressure of a salesperson.  For more information, visit automailwholesale.com