New Web 2.0 service spells opportunity for marketers

PRLog (Press Release) – May 22, 2008 – Marketers wake up to the Web 2.0 opportunity with TUGCMS

Almost 75% of marketers across industries use Web 2.0 to drive their marketing efforts, according to the results of a new survey conducted by new media research firm infoAnalytica. The survey was conducted amongst 40 key marketing decision makers across sectors such as technology, consulting, and financial services.

The reason most cited for the shift towards Web 2.0 is the inability of traditional marketing techniques to reach a focused audience. With a view to help marketers overcome this hurdle, infoAnalytica has introduced a new service – Targeted User Generated Content Marketing Solution (TUGCMS). TUGCMS is a comprehensive warm lead database on Passionistas, the most influential online users.

“TUGCMS is just the right impetus for marketers in the age of Web 2.0.After months of research and development, our new media research experts have created this unique database. This solution not only profiles online users in an ethical way but also looks at their willingness to endorse or review products and services. Simply put, TUGCMS tells marketers whom to approach and what to tell them”, comments Amit Gupta, CEO, infoAnalytica.

TUGCMS covers all Web 2.0 tools, be it blogs, wikis, podcasts, social networking, or business networking. Compared to traditional marketing techniques, this solution is more cost-effective. Most importantly, it gives firms a chance to reach out to influencers without the involvement of intermediaries.

Coinciding with the launch of TUGCMS, infoAnalytica has also released an orange paper on TUGCMS. The paper contains important findings related to the popularity of Web 2.0 marketing over conventional marketing. To request the orange paper, write to info@infoanalytica.com.  


Positioned as an upcoming company in the Knowledge Processing Outsourcing group, infoAnalytica has served over 300 clients in US and Europe providing expertise in verticals like business analytics, financial analytics, statistical modeling, and content development. Its clientele includes reputed names like Trend Micro and Intuit amongst others. Its newly opened new media research wing has been instrumental in making an important breakthrough in Web 2.0 marketing - TUGCMS. For more information, please browse through www.infoanalytica.com, or write to xoxo@infoanalytica.com.  


Contact:
Freya Mishra
Media Research
India: +91-79-30023883
US: 650-242-8364
freya@infoanalytica.com
http://www.infoanalytica.com