Contact: Andrea Poe
(212) 696-7210
ACPOE@goeaston.net
New Podcast Reveals Marketing Industry Trends for 2008
NASHVILLE, Tenn. – Today Advent released the first in a three-part podcast series highlighting industry trends that emerged from the 2008 Experiential Marketing Summit.
The podcasts includes industry analysis by Advent CEO John Roberson, as well as interviews with Dan Hanover, publisher of Event Design and Event Marketing Magazines and Kerry Smith, organizer of the Summit and founder of Red 7 Media, who reveal tips on competing in the marketing industry today, including:
* How to create integrated live experiences
* How to extend the life of an event by packaging branded content
* How to determine ROI on marketing events
*How to implement viral elements
Advent’s “Experiential Marketing Today” podcasts have garnered a growing following thanks to the delivery of current, relevant and practical information on subjects as diverse as transforming tradeshows and service-based marketing.
To hear this and other podcasts, go to www. adventresults.com/
About Advent
For 20 years, Advent has helped rapidly growing companies communicate the essence of their brands and vision through experiential marketing using exhibits, events, and office environments. Based in Nashville, the company is an industry leader with Fortune 500 clients like VF Corp and Mars, International. For more information, visit www.adventresults.com
