As an independent website service, the Infiniti car website also has many unique advantages. Unlike the national Infiniti website at www.infiniti.com which will forward a consumer car lead to only one dealer, based on the consumer’s location, this service seeks dealer participation in a larger radius to include more than one price quote. Consumers living in large metropolitan areas have multiple Infiniti dealers within an hour’s drive. The service offered at www.infiniticar.net recognizes that the American consumer wants choice. Consumers surveyed indicated they would drive a little further to an Infiniti dealer if the deal being offered was better.
This free service will remind Infiniti dealers to measure the response times of their Internet sales departments. In most cases, the car dealer that responds professionally and promptly has an advantage. Consumers can submit a price quote at: http://www.infiniticar.net/
With one submission, consumers can receive competitive price quotes on any Infiniti car and compare the price quotes in the privacy of their home. The Infiniti car website was created based on consumer survey data that indicated that many consumers found navigating automotive websites a challenge. The consumer survey conducted by PCG on Internet car shopping experiences raised a few common complaints, which include:
• Auto Dealer websites created with Adobe flash, in many cases, have menu designs that make the navigation harder to use, not easier. This is not a fault of Adobe Flash but rather the web developer who is too "Flash happy." In addition, these flash websites are not easy to use on a PDA or blackberry or on a connection with slower bandwidth.
• The current trend of pop-up coupons and survey boxes when customers first arrive on a website was acceptable for a small percentage of those surveyed, but most people said that they were not interested in confrontational gimmicks that requested their contact information when they first arrive on a dealer website. Consumers indicated that they wanted to do research on in-stock cars and prices first, before providing their contact and email information to a dealer.
• Video clips of actors and actresses walking onto the screen talking about the dealership are creating another annoyance. Often these video and audio clips are mixed too loud. These unannounced visits make it difficult for people to go to car websites without broadcasting to everyone in the room what they are doing
The PCG website located at www.infiniticar.net is ad free, pop-up free, and video ad free which allows consumers quick entry and exit to accomplish their Infiniti car shopping goals. A .MOBI version of the website will be launched in June to further assist mobile device users.
In addition to automated Infiniti car quotes, consumers can also get quotes on Infiniti Extended Warranty plans. Infiniti car owners can now receive quotes and purchase an Infiniti Elite Extended Protection Plan online from an authorized Infiniti dealer.
The free extended warranty quote service is built around PCG’s no hassles, no gimmicks policy. Consumers can shop www.infiniticar.net and protect their car for up to 100,000 miles. With automotive labor rates on the rise, an Infiniti Elite Extended Protection Plan can save Infiniti owners hundreds of dollars over the lifetime of the warranty period. The website features only Infiniti factory warranty programs.
An Infiniti new car warranty protects vehicles up to 60,000 miles or 4 years from date of purchase. A factory plan called the Infiniti Elite Extended Protection Plan can increase the coverage period for up to seven years and 100,000 miles. This added protection also includes valuable premiums that can save consumers hundreds of dollars over the course of their extended warranty period. Perks include 24x7 road side assistance, car rental allowances, as well as a loaner car when an Infiniti car is in for scheduled service or repairs.
Warranty price quotes can be obtained at: http://www.infiniticar.net/
The website service at www.infiniticar.net is not affiliated with the Infiniti Division of Nissan North America. Infiniti Dealer participation in this service is voluntary and PCG makes no guarantee that all dealers who are asked to provide an Infiniti car quote will oblige the request. Infiniti Dealers looking to provide excellent customer sales and service are encouraged to participate in this free service. PCG accept no responsibility for the price quote accuracy provided by authorized Infiniti dealers.
For more information:
Pasch Consulting Group
2711 Centerville Rd Suite 300
Wilmington DE 19808
www.infiniticar.net
732-842-4720
