alaTest extends pan-European partnership with Pangora

May 21, 2008 - PRLog -- alaTest‘s core business is to support customers worldwide with their buying decisions by providing objective, up-to-date product reviews from professional sources. Pangora was one of the first clients to subscribe to the service and have now entered into a distribution deal that will make the alaTest’s review content available in all four markets by adding it to its own network and resell it to existing and potential new clients.

The Pangora network currently includes more than 100 portal partners and over 4000 online-shops Europe wide that now have the opportunity to increase sales conversion by showing review content on their sites. alaTest recently launched its Italian website, and can now serve Pangora clients in German, French, English and Italian language.

Pangora recently successfully launched www.decido.de – an online purchasing guide for consumers. The new shopping portal focuses on helping visitors making their buying decisions thanks to a social shopping community. alaTest content is part of the decido shopping features using reviews and ratings.

“We are delighted to extend our cooperation with Pangora“, comments Arie Struik, founder and CEO of alaTest. “This will accelerate the process of spreading our message throughout Europe: alaTest informs consumers on the quality of products and increases their confidence in making buying decisions. With Pangora’s unique positioning on the European e-commerce market, it makes a perfect fit with alaTest and the result will benefit millions of visitors by giving them a better shopping service.”

“The partnership with alaTest is a very important step for Pangora as we add value and increase sales for our partners. Editorial reviews are essential information in the choice for the right product and increase conversion rates. We strive to optimize the service to our customers and reviews are an important addition to our existing offering”, says Robin Schönbeck, Managing Director of Pangora.


About alaTest

alaTest is an independent free online service that help consumers with their purchasing decisions. On www.alaTest.com, a global, objectively aggregated product quality rating called alaScore™ presents product reviews and results. At present the databank offers more than 2 600 000 product reviews with emphasis on consumer electronics from more than 850 reliable sources such as Stiftung Warentest, CNET, PCWelt, Connect etc. Currently the service is available in 15 countries and in 11 languages. And there’s more to come.


About Pangora

Pangora is specialized on product search technology and associated shopping solutions for leading online portals. Pangora is one of the top price comparison and product search specialists all over Europe. The Pangora service is already used in the Germany, Italy, the United Kingdom, Austria and France - by more than more than 100 portal partners and over 4000 online-shops Europe wide providing more than 14 million products.


For more information please contact:

Arie Struik
CEO and founder of alaTest
Tel: +46 8 30 12 75
E-mail: arie@alaTest.com


www.alaTest.com

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About alaTest

alaTest is an independent free online service that help consumers with their purchasing decisions. On www.alaTest.com, a global, objectively aggregated product quality rating called alaScore™ presents product reviews and results. At present the databank offers more than 2 600 000 product reviews with emphasis on consumer electronics from more than 850 reliable sources such as Stiftung Warentest, CNET, PCWelt, Connect etc. Currently the service is available in 15 countries.

Website: www.alatest.com