The award was given for a 30-second television commercial, (a general hotel branding spot) conceived, shot and produced by JLS for Intercontinental Hotel Group’s Crowne Plaza Cromwell, based in Cromwell, CT. Located 12 miles south of Hartford, the 215-room property, owned and managed by Shaner Hotel Group, has recently undergone an extensive, $5 million renovation. The Crowne Plaza Cromwell management team sought out an agency that would help them better identify and communicate with their target event, social catering, business meeting and leisure travel customers.
“We’re delighted to win our first Telly Award recognizing our video work,” said Justin L. Shaner, Chief Creative Officer of JLS. “More importantly, we’re thrilled by the business value that our customer has received as a result of engaging JLS to get their message out using our media planning and buying, video, interactive and print capabilities.”
"We have received a 10X return on our original investment in advertising services with JLS Creative Solutions,” said Patty Strazzulla, Director of Sales for the Crowne Plaza Cromwell. “Their people worked with us every step of the way to ensure our satisfaction."
Since 1978, the Telly Awards have honored the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. The 28th Annual Telly Awards received over 14,000 entries from all 50 states and 5 continents.
For more information on JLS Creative Solutions, visit: http://www.JLSCreativeSolutions.com
For more information on the Crowne Plaza Cromwell, visit: http://www.ichotelsgroup.com/
For more information on the 29th Annual Telly Awards, visit: http://www.tellyawards.com
