PRLog (Press Release) –
May 19, 2008 – FORT LAUDERDALE, FL — WrapMail announces today that it has entered into an agreement with Broward Community College. BCC is an urban higher education institution serving a diverse population of more than 55,000 students annually, and is the second largest community college in the State of Florida. WrapMail will provide person-to-person email marketing software to the college. WrapMail’s technology will enable BCC to “wrap” every outgoing email from every faculty and staff member with an interactive letterhead that consists of images and links. These links, when clicked, will take recipients to specific sections of the school’s web site. According to WrapMail’s data, usage of their software should increase web site traffic by roughly 10%.
Terms of the agreement call for WrapMail to create a number of custom designed wraps that will promote different degree programs, foundation news, BCC branded merchandise and upcoming events. Broward Community College President David Armstrong states, “WrapMail will enable us to communicate our broad message and all the many things Broward Community College has to offer to a large group of people much more effectively and efficiently than any other electronic media solution out there.”
"This agreement will give us an opportunity to quickly implement such an innovative product and verify that it is a good fit for our institution based on documented results. The server-based implementation will use a collaborative approach (WrapMail and BCC) which does not require any desktop client installation, and that fits well with our technology direction,” said Patti Barney, BCC Vice President of Information Technology.
“Any company with a website and employees who send emails are a perfect fit for WrapMail. These emails get sent every day anyway, why not use them to brand the organization, drive recipients to the online store (website) and get research date as far as who is going where and when” says Founder and CEO of WrapMail; Rolv E. Heggenhougen. “We’re very proud to have this agreement with BCC as we see this as a stepping stone into making every employee, and potentially every student, of educational institutions into marketers for their respective schools” he adds.
About WrapMail
Founded in October 2005, WrapMail is the world's only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software on any desktop. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient. Please visit
http://www.wrapmail.com for more information.
Press Contact:
Dave Kustin
WrapMail, Inc.
press@wrapmail.com
954-376-4750
