Tufts Medical Center and Jennings Win National Gold, Four Times

PRLog (Press Release) – May 19, 2008 – Chapel Hill, N. C. – Floating Hospital for Children at Tufts Medical Center (Boston) won six national marketing awards, four gold, one silver and one bronze, in the 2008 Aster Awards competition. Jennings, the Chapel Hill branding and advertising agency, produced the winning campaign. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. More than 2,500 entries were judged with only 10 percent of the entries receiving recognition. An entry must receive at least 95 out of a possible 100 points to receive a Gold Aster.

Floating Hospital for Children at Tufts Medical Center and Jennings were recognized with the following awards:
• Gold Aster – Radio Single – Children’s Activity Book Campaign – Floating Hospital for Children at Tufts Medical Center
• Gold Aster – Direct Mail Series - Children’s Activity Book Campaign - Floating Hospital for Children at Tufts Medical Center
• Gold Aster – Outdoor Transit Series - Children’s Activity Book Campaign - Floating Hospital for Children at Tufts Medical Center
• Gold Aster – Children’s Service Line Campaign - Children’s Activity Book Campaign - Floating Hospital for Children at Tufts Medical Center
• Silver Aster – Billboard Design - Children’s Activity Book Campaign - Floating Hospital for Children at Tufts Medical Center
• Bronze Aster – Magazine Ad Series - Children’s Activity Book Campaign - Floating Hospital for Children at Tufts Medical Center

“The goal of this campaign was to introduce new and convenient pediatric services into several suburban communities. We needed to get the attention of parents and referring physicians. That is not an easy job in a space with lots of health care advertising,” said Brooke Tyson Hynes, Tufts Medical Center Vice President, Public Affairs and Communications. "But the work Jennings created stood out; it got the services noticed and drove suburban families to our new pediatric specialty centers. It was excellent work by an excellent firm." For more about Jennings, visit http://www.jenningsco.com.

About the Aster Awards
The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. Each year, the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored and judged. Winners receive Gold, Silver, or Bronze awards.