Chewing gum is only a small segment of the overall confectionery industry, but it is one of the most dynamic segments as the growth witnessed in this category is unparallel compared to other confectionery segments like chocolate and candies.
One of the major factors driving high growth in the chewing gum industry is higher consumption of sugar-free gums that is growing 4% above the overall growth of chewing gum markets globally. Another chewing gum category – the well being category (based upon functional items offering health and wellness benefits) is posting 15% annual growth and is presently undergoing a round of innovation. The global chewing gum industry is a duopoly market with Wrigley and Cadbury’s controlling more than 60% of the market share. Wrigley is the market leader globally, but Cadbury’s is posing significant threats to the dominance of Wrigley with the recent launch of its powerful brand Trident in the UK market.
The report broadly includes the following
Charts
Segment share of the global confectionery market – 2006
Growth in confectionery segments: Chocolate, Candy & Gum - 2006
Share of major players in the global confectionery market - 2006
Market size of the global chewing gum industry: 2001- 2006
Break-up of chewing gum market by region: 2001- 2006
Share of major players in the global chewing gum industry: 2006
European chewing gum market – Cadbury’s share: 2006
Global chewing gum market forecast: 2007-10
Sales Breakdown by Distribution Channels - Wrigley
Revenue Contribution by Product – Cadbury
Sales Breakdown by Distribution Channels – Hershey
Tables
Major Brands – Wrigley
Major Brands – Cadbury
Major Brands – Hershey
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