Acorn Marketing – new Irish direct marketing agency already winning awards

PRLog (Press Release) - May 16, 2008 -
At the latest An Post, 2008 Direct Marketing Awards ceremony which was held in Dublin, the capital city of Ireland, for the second time in a very short 14 month period, Acorn Marketing (b) (www.acornmarketing.ie) (/b) captured two of Ireland’s most prestigious direct marketing awards.

And judging by the number of times the name ‘Acorn Marketing’ featured in the short lists for the different award categories they were probably very unlucky not to carry away at least another couple of awards in addition to the two they already had in the bag.

Because there’s no question about it, Acorn Marketing, the newest kid on the block in the Irish direct marketing agency world, is fast making its mark against the big boys. Ask Frank McCaughey, the Managing Director of Acorn Marketing, how difficult is it to break into the current Irish direct marketing scene which is dominated by a small number of ‘big boys’, many of which are the Irish arm of large international corporations, with a smile on his face he will answer ... ‘we’re holding our own!’

In fact, Acorn Marketing is doing much more than that – over the past year Acorn has worked with a number of large clients and brands which are ‘household names’ on the telecommunications front, the life assurance front, motor insurance, and with a number of other very active clients, including one of the fastest growing award winning recycling companies in the country. A quick visit to the Acorn marketing web site www.acornmarketing.ie will give you an insight into the broad range of direct marketing activities that Acorn work in – from monthly ezines to advertorials - from direct mail to in-store promotion material and much, much  more.

The success of these campaigns can be seen in the fact that Acorn is an expanding direct marketing agency which is steadily carving out a niche for itself in a hugely competitive Irish market. “Clients like us because we listen to them”, explains Frank.

Unlike other situations where a client can sometimes find him/herself being ‘talked down to’ by a direct marketing consultant who is too busy showing off his superior knowledge of the direct marketing business to listen to anything but the sound of his/her own voice, the approach that Frank’s team take is to ... ‘listen first – and then come up with the strategy’.

It all sounds a bit obvious, doesn’t it? Of course, it is! But the ‘obvious’ works well for Acorn Marketing.

“Actually this ‘client-driven’ as opposed to ‘agency-driven’ approach to direct marketing is much harder to deliver on, than you might expect it to be”, says Frank McCaughey’. “Because what it means is that we have to meet the client’s requirements 100%. We have to come up with workable solutions – as opposed to flashy high-budget award-winning solutions. And that’s where Acorn Marketing consistently scores very highly. We’re better at creating workable solutions’, smiles Frank.

Another undoubted reason for Acorn’s recent spate of successes is the ‘hunger factor.’ As the newest kid on the block we are hungry for success, hungry for new clients, hungry for recognition, hungry for rewards, so we go that extra mile to deliver some extraordinarily good work for our clients.

“And now that we’ve brought up the word ‘extraordinary’  let me hasten to tell you that  - we’re extraordinarily good people to work with,” says Frank – “try us and see”,

Visit the Acorn marketing web site on www.acornmarketing.ie or email Frank McCaughey directly in Acorn Marketing on (b) frank.mccaughey@acornmarketing.ie (/b)

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