Cooking with Rockstars... a mash-up of passions

PRLog (Press Release) – May 15, 2008 – Ever wonder what your favorite indie band would cook for you for dinner? Want to know where to get the best breakfast tacos in Austin? Should you trust Jack Black to fix you a delicious snack? Take a step beyond the traditional “How did your band get its name?” (and the canned answers that follow) and really get to know your favorite musicians as they roll up their sleeves and dish out recipes with host and producer, Jennifer Robbins, on Cooking with Rockstars.

Despite all the talk about food, the show (along with its accompanying site, cookingwithrockstars.com) is primarily a music showcase. Each 5-minute episode features clips of live performances that provide a taste of the artist's musical style. The site makes it easy to learn more about each band by providing bios, links to band sites, as well as links to by their records.

Cooking with Rockstars has set the stage as a fun, off-beat point of entry for indie musicians to connect with their fans. Many famous names have already stopped by to share their favorite dishes, such as Jack Black, Britt Daniel of Spoon, Ben Gibbard of Death Cab for Cutie, Rufus Wainwright, Daniel Lorca of Nada Surf, and Robyn Hitchcock, just to name a few! Jennifer generally grabs time with her guests after their sound check at the club or in the new Cooking with Rockstars limousine. Episodes featuring musicians demonstrating their culinary skills in the kitchen are scheduled for release in 2008.

The show will appeal to a wide range of ages, from college-age fans to more mature audiences (30’s and 40’s) who follow emerging music. Food enthusiasts will also enjoy learning about how rock stars keep themselves fed.

A Little Background
Cooking with Rockstars began in 2002, when Jennifer’s friends were encouraging her to do a Martha Stewart-esque cable access show featuring music, food, crafts, and technology—topics she frequently wrote about on her personal web site, Jenville.com. Instead, Jen chose a different route, grabbing the family video camera and some rockstar friends, and posting the results on a web site. The Jenville Show (Cooking with Rockstars) was born.

Today, with dozens of interviews online, Cooking with Rockstars is going strong, providing indie musicians an outlet for music promotion and fans a way to get to know their favorite artists’ more personal sides. With her edgy, DIY (do-it-yourself) approach, Jennifer Robbins along with Cooking with Rockstars is poised to become one of 2008’s most unique and refreshing faces in the exploding world of online media.


You can see the show at the official site, CookingwithRockstars.com as well as at Cookingwithrockstar.blip.tv. You can also subscribe to the podcast (“Cooking with Rockstars Interviews”) for free at the iTunes store.


Media Inquiries:
The Tesla Group
Tia Sargent
Tia@theteslagroup.com
212.252.4039