Marketing Amnesia - "Forcing Marketers to Forget" book launch

PRLog (Press Release) – May 19, 2008 – Marketing 2.0 is a fallout of Web 2.0 and refers to the transformation from brand communication to brand engagement. Here the Consumer plays a number of roles - the candid critique, the passionate fan and what the heck - the role of the marketer too.

Traditional marketing uses unique selling propositions, support points and a great creative to force a purchase decision. Marketing 2.0 is based on authentic content used to fuel conversations in a manner that allows the customer to draw their own conclusions.

Credibility cannot be compromised in this world where information is a few clicks away and when the consumer talks, the world could potentially listen. Word of Mouth takes on new dimensions, moving from reaching out to 5 of your closest friends to 1000's of eager listeners.

Media options are a plenty & an ad in prime time TV no longer does the job. Media is creating more focused niche content to target specific interests. This makes the job of the marketer more difficult to generate consumer awareness, but easier to create engagement.

Social media, web 2.0 and the rise of user generated content have changed the game of marketing. It is possible to market on a shoe string budget, as long as you leverage existing networks effectively.

Marketing Amnesia (http://www.marketingamnesia.com) was created to help the conventional marketer "forget" a lot of the stuff he has been taught and practiced. We will in this book and blog learn how to leverage the web, reach out to consumers, engage them & yet spend less.

Marketing Amnesia is written post experience of consulting with a number of non-funded startups on innovative and low cost ways to reach out. This automatically implies low cost marketing, after all startups are always broke.

Sign up for updates on http://www.marketingamnesia.com and you will not only get inside scoop but also a free pdf version one month before launch.