eDynamic’s successful deployment of FAMS for Suncor Energy Products Inc.

PRLog (Press Release) – May 15, 2008 – Canada, April 06, 2008: eDynamic, a Global IT & Interactive Marketing Services, Consulting Firm today announced the successful development of an online application – Franchise Application Management System for Canada's leading integrated energy company and gasoline retailer, Suncor Energy products Inc. (www.suncor.com, NYSE:SU).
Franchise Management Software is a customized version of Apps-In-Motion System (AIMS).
AIMS™ is an online Application Management System that brings process efficiencies and intelligence into the application management process. It automates the application workflow and streamlines the process, allowing various types of users to work together to process applications. eDynamic's Franchise Application Management and Training System was customized for managing the Gasoline Retail opportunities for Suncor Energy in Canada and USA.

Suncor Energy was going through a rapid expansion phase. The company had been receiving an average of 40 applications from potential franchisees per day. The screening process of applications was becoming extremely cumbersome. So, they wanted an application that could manage all aspects of the franchisee selection process and enhance efficiency by reducing the unproductive ‘paper processing’ work. According to requirements, eDynamic customized its FAMS, where the applicant could access and submit an online application form for the franchise opportunity, track the status of the application, send messages to the application manager and get information about next steps to be taken.

eDynamic provided Suncor Energy with the flexibility and choice of being able to process as many applications as they wanted. As the filtering capability of the system gave more flexibility & choice to the managers and other company employees to view the status of various applications in the system, Suncor’s franchise recruitment team was reduced from 4 to 1. As a result, they expanded their reach to potential franchisees at much reduced cost.
“The Franchise Application Management System has helped us focus on the applicants that have the appropriate profile and experience. Moreover, it has made the whole recruitment process much more manageable, easier and time efficient.” says Linda DeRusha, Manager, Retail Training & Recruitment, Suncor Energy Products Inc.
“FAMS is a ROI driven solution. Integration with Suncor’s online system was complicated but eDynamic’s team understood requirements & developed a custom solution that met Suncor’s business mandates of reduced time, cost and high flexibility perfectly”, says Subir Singh, VP Sales, eDynamic.

About Suncor Energy: Suncor Energy Products Inc. (www.suncor.com) is Canada's leading integrated energy company and gasoline retailer. The company has four major business divisions in Canada and the United States, with more than 5,500 employees at present.

About eDynamic: eDynamic (www.edynamic.net) is a Global IT services, Interactive Marketing, Application Development services, Website Design & Development and Consulting Firm focused on delivering integrated business solutions. eDynamic is a rapidly growing, privately held company that delivers on the technology, creativity & marketing needs of enterprises. Through its offices in New York, Portland, Toronto, London, Dubai, and New Delhi, eDynamic is serving customers such as Suncor Energy, UPS, PepsiCo, New York Life, Sunlife, Allianz Insurance, General Electric, Advance America, Preferred Commerce, Intercontinental Hotels, Jet Airways, Samsung, Sony, among many others.