Koncept Analytics Report on Luxury Watch Market

PRLog (Press Release) – May 15, 2008 – Worldwide luxury watch market is completely dominated by Switzerland which contributes almost 100 percent of the market value. The major export markets include United States, France, Germany, Italy, and United Kingdom. Rolex dominates the luxury watch market, followed by Tag Heuer, Omega, Breitling, Cartier, Bulgari, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines, and Patek Philippe.

Traditionally considered a male domain, women are also driving up sales now. Luxury watch makers are trying their best to design the female equivalent of their most popular watch models. Another notable trend is the integration of new technology and the use of unconventional materials in luxury watches. Also all major brands are raising their price level by repositioning of their products.

The report broadly includes the following

List of Tables

Watch Market: Price Segmentation
Worldwide Watch Market Share (2006)
Watch Brands: Positioning By Price Category
TAG Heuer Concept Watches
TAG Heuer Collections
LVMH – Watches/Jewelry: Breakdown of 2006 Sales by Brand
TAG Heuer: Major Launches In 2007

List of Charts

Luxury Sales Growth Vs Global GDP Growth (1990-2005)
Swiss Watch Exports (2001-06)
Swiss Watches – Export Markets
Online Search Comparison in the US (2006)
Online Search Comparison in Europe (2006)

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