A Picture is worth a thousand words. Interactive Video powered by Realview TV is worth millions to Dealerships. Competitive dealerships have already begun to obtain a first mover advantage with video. What is your dealership waiting for?
Dealer groups are moving fast to adopt website interactive video. Honda, Porsche, BMW, Chrysler, and GM brands are moving on this first mover opportunity. There are a million reasons to consider it strategic imperative for your dealership. Here are three.
1. Market demand. Online video has grown Zero to 50M subscribers in less than two years compared to the Internet which took 10 years. Online video is the fastest growing consumer medium in the history of media. Dealerships are playing catch up to consumer usage of video. Dealers who respond will flourish. Those that ignore the change will be lost at sea. Consumers DO NOT want to read, they want complete information to be informed and they want interactive tools that make the buying process fast and simple.
2. Conversion. Consumers know what you sell. They want to know "who" you are. Interactive Video gives the "real view" and builds the trust required by consumers to submit sensitive purchase request data to your dealership. Consumers want to do business with dealerships that are able to talk the talk with video and enable the walk with interactive tools.
3. Simplicity. Consumers want the simplest, most convenient buying process available. Interactive video combines the power and simplicity of broadcast television with the control and interactivity of the web.
The result is that dealerships that use video properly are selling MORE cars. Dealerships are moving on the opportunity and working with companies that provide dealerships with strategy, production, channel packaging and marketing/syndication.
Mikhail Melomed, Honda Internet Director, “We were looking for a fresh way to convert web visitors into customers and Dealership TV powered by Realview TV presented the most effective solution to achieve that goal.” http://www.realviewtv.com/
Your competitors are moving on video.
About the Expert
Gregory Smith is a strategic marketing Consultant who consults to Realview TV Automotive. For more information on the best-in-class interactive video product "Dealership TV", visit www.realviewtv.com or contact information:
