Truliant Highlights Differences in New Ad Campaign

PRLog (Press Release) – May 13, 2008 – Winston-Salem, NC  – With the launch of its new animated advertising campaign, Truliant Federal Credit Union has driven a proverbial stake in the ground, boldly declaring the many ways it is different from traditional financial institutions. In this entertaining and engaging campaign, unique to the industry, Truliant clearly articulates its many points of differentiation within a series of new animated TV commercials, print ads, billboards, and on the Internet through an informative microsite http://www.TruDifferences.org.

The points of differentiation highlighted in the campaign include:

•   Credit card accounts that won’t get sold to the highest bidder: Truliant won’t sell its member-owners’ credit card accounts to big banks or the highest bidder. When a member gets a credit card with Truliant, that card stays with Truliant. Members don't have to worry about sudden rate hikes, large fee increases or drastic changes in the terms.
•   Real rates that real people qualify for: Truliant only advertises rates for which the majority of its membership can qualify. Often financial institutions will advertise interest rates that only people with the strongest of credit histories can actually qualify for. When Truliant promotes a great rate, it’s the real deal; and more than half of its members qualify for it.
•   Hire from the community: Truliant believes in keeping jobs in the communities it serves. Good neighbors make good employees; that’s why Truliant hires locally from the community.
•   Overdraft protection that actually protects people: Truliant offers overdraft protection that actually protects its member-owners. This is very different from traditional courtesy pay programs at financial institutions where the consumer has to opt-out of a hidden program in order to avoid incurring excessive fees, which are often merely loans at higher-than-market rates. These fees and additional charges often represent a large portion of a financial institution’s profits.
•   Debt free by retirement: Truliant actively works with its members to devise plans for individuals and couples to be debt-free by retirement.
•   Home loans that make sense: Truliant works with its member-owners to make sure they get the home loan they need and are comfortable with.
•   Financial advisors don’t get paid commission: Truliant is committed to providing objective financial advice. That’s why their advisors don’t make commission on their investment advice. None.
•   Car loans and the car – Delivered: With Truliant’s Credit Union Auto Buying Service program (CUABS), they can help individuals get a new or used car at very attractive prices – along with extremely competitive auto loans. CUABS even delivers the new car to its new owner.

As in the past, real Truliant member stories are at the core of the 2008 Animated Campaign. The campaign puts a fun, whimsical spin on the testimonial approach to advertising, building on prior campaigns. The new advertising campaign aptly reflects Truliant’s warmth and accessibility while clearly articulating its points of differentiation. The campaign is now in full swing throughout the Charlotte and Triad markets of North Carolina.  The TV commercials can be viewed online at http://www.youtube.com/truliantfcu.