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Follow on Google News | Me & Ro and Luella Bartley Bring Nature to the Retail TouchpointMe & Ro, NYC, brings nature into the retail environment with a lily pond. Luella Bartley has ivy growing in the store window. Both hot brands are at the forefront of an emerging trend -- a convergence of nature and commerce.
By: Envitas LLC What is this movement? As the broader ‘sustainability’ Me & Ro installed a lily pond in their front window - a living manifestation of their brand. Robin Renzi, founder and CEO, said of the water feature, “water and flowers are so beautiful, powerful and peaceful all at once, and I wanted something special in the window, like a gift to people walking by”. And indeed, it is. The new Luella Bartley store in the Mayfair district, London, has ivy growing in the front window - as a permanent feature. Nicely done, ladies! www.retailenvironments.blogspot.com # # # About Us: Envitas is a retail consulting firm, specializing in creating holistic retail experiences. End
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