PRLog (Press Release) –
May 12, 2008 – The award was made for Ambergreen’s work with MyTravel to transform one of the largest names in travel from an underperforming online brand into an e-Superbrand.
Over the last three years MyTravel has seen a 400 percent plus increase in business booked online. Passenger volume and revenues have also increased by over 400 percent and the campaign resulted in projected cost savings in excess of £600K.
Every year the Marketing Society launches a search for the stars of marketing excellence in Scotland. The Marketing Society developed these prestigious awards to promote best practice and to recognize the marketing stars that provide direction and inspiration for all.
Tino Nombro, Ambergreen MD comments: “Ambergreen has won this award thanks to our pioneering approach to search marketing. We are still one of the best search marketing agencies in the UK. We work in the toughest and most competitive sectors and we get the results needed to help our clients grow their business. This is a fantastic honour for us and we are excited about what the future holds for us.”
This announcement follows a strong period of growth and expansion during which Ambergreen appointed new chairman, advertising guru, John Denholm and acquired digital agency Lightershade.
Ambergreen is now working towards achieving the same transformation for the Thomas Cook Group, owners of MyTravel.
http://www.ambergreen.co.uk
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About Ambergreen
Online is the fastest growing sector of advertising and the most aggressive of any market in the world. Worth £2.8bn in the UK alone in 2007, it has systematically decimated radio, cinema and newspaper advertising spend over the last five years and is predicted to overtake TV by the end of 2009.
From being the smallest market sector in 2003 to the third largest in 2007 at 16%, online advertising is growing 38% year on year.
Ambergreen was one of the UK’s first specialist search marketing agencies. Founders, Grant Whiteside and Tino Nombro, were among the first marketers to understand the powerful potential of search marketing and secure a position at its cutting edge. Intellectually and technically strong, Nombro and Whiteside are widely respected as top players in the intelligent application of search marketing.
Today search is business critical to all brands. Sales, reputation and communication are all defined by search and how successfully the brand has harnessed the search engines. In a world where thirty years is lived in thirty months it is easy to forget how quickly the internet has revolutionised our lives socially, economically and politically.
Google is only nine years old. Myspace three years. At seven years old, Ambergreen is an internet veteran and is still pioneering the frontiers of search, working with some of the most exciting and innovative online brands in the world including, Thomas Cook, The New Football Pools, Hotel Chocolat and Marks and Spencer Money.
About eSuperbrands
Published by the Superbrands organisation, the world’s leading independent arbiter on branding, eSuperbrands profiles over 40 of the UK’s leading online brands and has a comprehensive index of the UK’s top 300 websites, as voted by the eSuperbrands Council. The eSuperbrands Council is a group of 13 industry specialists, who judged over 1000 brands.
The eSuperbrands programme was founded with the aim of paying tribute to the UK’s strongest ebrands, whilst also providing consumer insight and guidance into the best brands and sites within the huge online market. MyTravel’s recognition as an eSuperbrand is independent testimony to the success of its internet marketing strategy.
