PRLog (Press Release) –
May 12, 2008 – SHIFT is a different kind of bike magazine, where bikes and riders aren’t pigeonholed, or put in sub-genres or tribes. The new quarterly magazine covers mountain, road, ‘cross and track bikes – basically anything on two wheels that you can have fun with.
Plenty of magazines cover pro racing, so Magicalia felt that they needed to add to this. Instead they have opted to allow people to celebrate their own riding experiences, rather than other peoples’. SHIFT is aimed at people who like to ride for the sake of riding, maybe pushing their own limits but always with the sheer joy of bikes at the heart of it. Also, you won’t find news or endless bike tests – Magicalia have already got great websites to cover these areas.
SHIFT brings together in-depth features, glorious photos and a handy portable format that needs no batteries. The magazine includes dream destinations, bike reviews, industry insiders, editor opinions and the latest products.
SHIFT will be launched on Thursday 29th May and will be exclusively sold through www.myhobbystore.com priced at £5.99.
