In India, oral care market offers huge potential as penetration and per capita consumption of oral care products is very low. However, rising per capita income and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels, mouth washes, and teeth whitening products. In rural areas, consumers are switching from toothpowders to toothpastes. A key industry trend is the move towards natural products comprising of herbs, vitamins and minerals.
A serious challenge for the industry is the low dentist-population ratio, with just one dentist for 10,000 people in urban areas and about 0.25 million people in rural areas. There is an urgent need of more dental health practitioners with relevant qualifications and training.
Government has taken various initiatives like dental health camps to promote good oral care. Manufacturers have used advertising campaigns to promote higher consumption of toothpastes and toothbrushes.
Colgate and HUL together account for over two-thirds of the organized toothpaste market. In toothpowder market, Colgate, HUL and Dabur are the major players.
The report broadly includes the following
List of Tables
Worldwide Oral Care Market Value & Growth Rate (2001-11E)
US Oral Care Market Value & Growth Rate (2001-11E)
Twice-a-day Brushing Statistics by Country
Average Per capita consumption of Toothpastes by Country
Segment-wise Brands of Competitors
Worldwide - Top Brands in Children Oral care Segment
Global Personal Care Market Size and Growth (2001-11E)
Manual Toothbrush Sales in US by Brand (2006)
Power Toothbrush Sales in US by Brand (2006)
List of Charts
Oral Care Industry Structure
Worldwide Oral Care Market by Segments (2006)
Worldwide Oral Care Market by Region (2006)
US Oral Care Market by Segments (2006)
India - Oral Care Market Segments (2006)
India - Toothpaste Market by Segments (2006)
India - Toothpowder Market by Segments (2006)
India - Toothpaste/Toothpowder - Market Share (2006)
India - Major Players - Market Share (2006)
India - Market Shares in Toothpaste Segment (2006)
India - Market Shares in Toothpowder Segment (2006)
Dabur - Oral Care Revenues by Brand (2004-07)
For more information, please visit http://www.konceptanalytics.com/
Know more about us at http://www.konceptanalytics.com
