Lexington Medical Center Retains Jennings

PRLog (Press Release) – May 07, 2008 – Chapel Hill, N.C. – Lexington Medical Center has retained Jennings, the Chapel Hill-based branding agency, to provide strategic support in the areas of public relations and marketing. Jennings will work closely with Lexington Medical Center’s in-house marketing team on strategy development and execution. Dan Dunlop, Jennings’ president and chief executive officer, will lead the marketing engagement. Jennings was selected after an extensive agency review conducted by Lexington Medical Center’s executive staff with the participation of its Board of Directors.

Lexington Medical Center, located in West Columbia, S.C., anchors a county-wide healthcare network that includes six community medical centers throughout Lexington County. The network also includes the largest extended care facility in the state, an occupational health center and affiliated physician practices. At its heart is the 346-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. It has been the recipient of the prestigious Consumer Choice Award by the National Research Corporation for five consecutive years. Information about Lexington Medical Center can be found at http://www.lexmed.com.

“Lexington Medical Center has an amazing story to tell. We are honored to have been selected as part of their marketing communications team,” said Dan Dunlop, Jennings’ president and chief executive officer. “Our job will be to simply help spread the word about the great things they are doing at Lexington Medical Center.”

Jennings’ healthcare division develops compelling marketing strategies for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Health Advertising Review and Marketing Healthcare Today. More information at http://www.jenningsco.com.