Saginaw, TX. Player’s Pass (PLP) and the International Players Tour (IPT) have formed a strategic partnership to enhance IPT membership benefits and strengthen future member and course participation for Players Pass. Player’s Pass, a national company that markets a discount golf membership program featuring half-price and reduced fee golf at golf courses nationwide, will provide a complimentary first year membership to IPT members starting immediately. Ron Beaman, IPT’s Founder and President, said, “We’re very pleased with this new partnership with Andy Mears and his team at Player’s Pass. Our members will take advantage of this significant PLP offering of discounted golf on some great courses around the country.” And Beaman added, “and with the rapid expansion of PLP courses, renewal rates in future years will provide strong synergies for our companies going forward.”
PLP and IPT will also promote each other’s products and services through mutual web links, membership communications, and the development of field-level sales relationships with their regional teams. Andy Mears, President, Player’s Pass, said, “The partnership program with IPT is an important building block for member growth. Player’
About Player’s Pass (PLP)
Since 2001, Player’s Pass has helped over 425,000 golfers save money on their rounds of golf and has raised more than 6.5 million dollars for high school athletic programs and junior golf development.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona based company founded in 1988 that every year helps more than 15,000 high school athletic teams, elementary and middle schools raise more than $40 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
About International Players Tour (IPT)
International Players Tour, operated by prior management of Champions Golf Tour (CGT), was launched in January 2008 for the purpose of bringing PGA style competition to avid golfers everywhere. Operations began in April 2002 under the banner of the Champions Golf Tour, which was founded by Ron Beaman in the Dallas/Ft.Worth area. Ron developed a business model that would provide avid recreational golfers a chance to play in an environment similar to major tour events – “inside the ropes” for significant prize money – utilizing a proprietary handicap system.
After conducting its first event in June, 2002, CGT followed with 17 tournaments in 2002 and awarded nearly $60,000 in prize money. Significant and sustained growth has occurred in subsequent years in player participation, number of events, and prize money. With over 1200 players in their system, IPT management conducted over 150 events in 2007 within ten state and twelve metropolitan city areas with payouts exceeding $570,000. In 2008, the IPT will conduct 200+ events in fifteen different metro areas, culminating in the Tour Championship at the Horseshoe Bay Marriott Resort in Texas, with the winner taking home $20,000 in GUARANTEED first place prize money!
“The Model that Works” is now being adopted effectively and implemented successfully in multiple cities, with projected expansion into 5-10 new markets each year – including international locations - through a unique licensing rights program.
See www.ipgtour.com for further details.
For Information Contact:
Bill Conwell
International Players Tour
(704) 366-2047
bill.conwell@
Andy Mears
Players Pass
(866) 436-4653
andy@playerspass.com
