Overstock.com Opens Club O In Second Life

PRLog (Press Release) – May 02, 2008 – Overstock.com, the leading online "outlet store" is opening a virtual store in Second Life to raise awareness of their brand and the incredible bargains available on brand-name merchandise for sale over the internet on their site. You can find fantastic prices on everything you need for your first life at http://www.overstock.com.

The virtual store contains branded kiosks that dispense a link to the site, details of the current Overstock.com promotion in Second Life, and 2 shopping bags full of freebies, one for males and one for females!

Overstock.com is running a special 3 month promotion starting May 1, 2008 called "O WOW!!!" Overstock.com is buying hundreds of virtual items from retailers around Second Life and then, about 3 times per day, randomly giving them away to people who visit the Overstock.com virtual store or leave their names in the suggestion box! It's a great way for the company to bring business to the local Second Life merchants.

There are 3 official Overstock "O WOW!!!" promoters in Second Life (do not accept Overstock.com items from others claiming to be brand reps). They are Joni Rich, Robin Roar, and Olorle Sartre. If you miss the promoters, simply drop a notecard with your avatar name into the suggestion box and you will be eligible for the premium freebie give-away that day!

To celebrate the opening of the virtual Overstock.com store, the company is hosting a live performance by DonFranko Dagostino in the store on Saturday May 3rd at 1:30 SL Time.  DonFranko is a very popular performer in Second Life and if you would like to see why, you can visit http://www.myspace.com/frankberensanightonbroadway. There will be lots of freebies given away that day and we will award Lindens to the best dressed avatars at the performance! We hope to see you there!

SLURL: http://slurl.com/secondlife/This%20Second/147/209/26

Overstock.com is the latest real world brand that This Second Marketing LLC has introduced to Second Life. The Overstock.com store is located on the agency’s private island called This Second Island where several large real world brands have created successful launches in Second Life including Coffee-Mate, Colgate, CareerBuilder.com, IMAX, 1-800-Flowers and more.

Joni West (avatar name Joni Rich), President of This Second Marketing LLC, attributes the phenomenal results her brand clients achieve to the agency’s focus on engaging the Second Life community and not simply building places and expecting people to show up.

“We love Second Life and insist that our brand clients bring something of value to the community whether that is in the form of sponsored entertainment, great freebies, or creative contest challenges. So far, we have had a remarkable string of successes using this strategy.”

For more information about This Second Marketing LLC, call Joni West at 415-776-4755 or email joni@joniwest.com.