In the age of computers and Internet, it's easy to lose touch with clients. Quick, easy and up-to-date information is no longer available. In order to find sales information they are looking for, clients may have to go to a corporate web site, independent web site and access e-mails, attachments, word doc., links, Web Programs, .PDF brochures, faxes, phone calls and snail-mail. What happened to one-on-one personal attention to help a client decide on services? The Internet has taken away the personal edge that sales once had before web site development.
Paper folders, business cards, cover letter, and brochure information once were sent in a presentation to the client for consideration. The Internet has turned this once great presentation and first impression into web sites that provide unorganized or too little information and offer no personal attention to the clients's needs for individual attention.
"Web sites are good," explains Louis Godin, owner of http://www.WebEventPlanner.com, "but the service sales industry has lost track of the fundamentals of selling. Personal attention has been lacking in the sales process through traditional web sites. Sales 101 tells us the importance of things such as client name/information displayed, communicate quick and accurate information, educate, build rapport and provide special personal attention above and beyond everyone else. This no longer exists with traditional web site service sales and provides no personal attention (instruction)
In today's competitive sales environment, time is money. You cannot afford time delays in the delivery of sales material. Personal attention and distributing of your Sales information quickly and professionally can make the difference between the sale and lost business. Studies have shown that 85% of those who respond first to an inquiry with complete sales information and provide personal attention to the client will win the business. Web sites are great marketing tools, but we all know that marketing doesn't close the sell.
Web sites have been built to reflect the web designer's technical goals and restrictions instead of the goals and needs of the sales professional. The sales industry must look at its electronic materials and begin presenting sales information by traditional sales standards.
For more information on how to sell virtually please visit us at:
http://www.webeventplanner.com/
