Shabby Apple Launches Trendy Mother/Daughter Line

PR Log (Press Release) – May 01, 2008 – The popular Shabby Apple online dress boutique launches a chic line with coordinating mother/daughter dresses, not exactly matching but similar enough to wear together.
In the past year and a half since its debut, Shabby Apple has been cementing its reputation as a premier dress retailer, with lines of chic and trendy dresses that make dressing a simple affair – no yanking, cardigans, undershirts, or slips necessary.  In addition, the online dress boutique has a sister line, Shabby Baby, which provides fun and funky dresses for little girls, sizes 0-6 months up to 5T.

This spring, Shabby Apple is launching Apple Seed, a line of coordinating mother/daughter dresses that marries its two already wildly popular lines.  The line includes little girls dresses, size 0-6 months up to size 12 that match the women’s dresses in some form – either in style or fabric.  

Launching in May, the line puts a whole new spin on traditional matching dresses.  Gone are the days of bland and banal wholly matching mother/daughter dresses; the Apple Seed coordinating dresses are stylish and fresh, not exactly matching but similar enough to wear together.  The line integrates some of the hottest trends of summer 2008, from crisp linen fabrics to luminous summer hues.