Clough has assumed the role of media manager after serving for several months as MSA’s interim media director while the agency completed a search for a new director.
“Our media department continues to gain new business, and the creation of the media manager position was necessary to accommodate that growth,” Finch said. “I am so appreciative of Beth stepping in to fill the director’s spot while our search progressed. She is a valuable member of our media team and is a most capable number two working closely with our media director.”
As media manager, Clough assists in supervising the department’s planners/buyers, monitors the development and implementation of strategies and plans for the agency’s clients, assists in negotiations, and supports overall department operations.
Prior to joining MSA, Clough served as media supervisor with Asher Media, Inc., in Dallas, Texas. She has gained extensive media experience at several well-known agencies in both Dallas and in Raleigh, including Razor Competitive Edge, as an account supervisor; MRPP, as an account planner; and West & Vaughn, now French/West/
Caston joins MSA in the newly created role of human resources generalist, managing the agency’s human resources functions and acting as liaison to the parent company in Florida.
Finch said, “As MSA has experienced tremendous, positive changes over the past year, it has been necessary to evaluate positions and reassign certain duties that had been divided among several key positions. In doing so, we realized the need for a dedicated human resources professional, and we are pleased to have Melanie fill that critical role.”
Prior to joining MSA, Caston worked in the financial industry for nearly seven years, serving in various positions with the N.C. State Employees’ Credit Union. Her experience there encompassed supervising a staff of five tellers, including planning and coordinating workflow, and hiring and training new staff. Caston is a graduate of the University of North Carolina at Chapel Hill with a bachelor’s in management and society.
About MSA
MSA, is a division of Think Partnership, Inc. d.b.a. Kowabunga!® (AMEX:THK), an international leader in interactive performance-
About Kowabunga!® Inc.
Think Partnership Inc. is now doing business under the name “Kowabunga!
Kowabunga! Inc. is the leading provider of interactive performance-
