New Healthcare Webinar: Multi-Channel Wellness Communication Strategies That Engage Employees

April 30, 2008 - PRLog -- NEWS FACTS:

Communicating and marketing an organization’s health and wellness program to employees and health plan members is an ongoing challenge. But creative use of multi-channel and multi-media messages employing video, the Internet and other technologies can help to motivate and engage employees and members in an organization’s wellness and health promotion efforts.  For more information on this Healthcare Intelligence webinar at 1:30 pm Eastern on May 21, 2008, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?multichannelwellnesspr

- Scheduled Speakers: Heath Shackleford, senior director of marketing and communications, Healthways, and Donna Shenoha, vice president and senior consultant of health and welfare at Wachovia Corporation, will provide the inside details on the innovative strategies that their organizations use to promote their wellness programs that engage and motivate participants.

- Conference Highlights: Creating tailored messages; integrating multi-channel, multi-media wellness promotion messages; leveraging existing content to promote health and wellness; addressing health literacy issues in wellness and health promotion messages; and achieving results through an integrated communication strategy.

- Target Audience: CEOs, medical directors, wellness professionals, health coaches, human resources professionals and disease management directors, managers and coordinators.

- Webinar Formats: 90-minute live webinar on May 21, 2008 at 1:30 pm Eastern includes a 30-minute Q&A; “On-Demand” rebroadcast available May 23, 2008; 90-minute recording on CD-ROM or video recording on DVD with printed transcript available June 13, 2008.  For conference details, visit http://www.hin.com/cgi-local/link/news/pl.cgi?multichanne...

QUOTE ATTRIBUTABLE TO MELANIE MATTHEWS, HIN EXECUTIVE VP AND COO:

“There are a lot of messages vying for consumers' attention these days.  Companies that offer engaging, easily accessible information on health plans, services and health-related developments will attract and keep patients and plan members, while helping them make the most informed decisions regarding their healthcare. The immediacy and instant feedback of these channels present an opportunity and a challenge to healthcare organizations to identify the most effective communication media while addressing health literacy.”

Please contact Patricia Donovan to arrange an interview or to obtain additional quotes.

About the Healthcare Intelligence Network – HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.