Gold’s Gym executives understood the importance of maintaining a knowledgeable, helpful staff, with trainers who often became an important part of the client’s fitness commitment. Identifying the best candidates for specific job functions is PeopleAnswers’
How They Did It: The PeopleAnswers Solution
PeopleAnswers applied cutting-edge technology to the existing hiring process at Gold’s Gym by developing a collection of behavioral traits that contributes most strongly to high employee performance in various gym positions. These collections of traits—called Performance Profiles™—were created by correlating behavioral preferences from current employees at Gold’s Gym with individual employee performance data for various roles in the gym, from Management to Sales to Exercise Instructors. This data was then analyzed to objectively identify the traits that are both consistent and unique to existing top performers in the gyms.
Turnover Results for Gold’s Gym
After compiling data for the first nine months of the Gold’s Gym/PeopleAnswers partnership, employee turnover rates were reduced by the following percentages:
• 27% lower turnover rate compared to the same time period one year earlier
• 43% lower turnover rate compared to the same time period two years earlier
• 34% lower turnover rate between employees who were Assessed using PeopleAnswers and those who were Not Assessed over the same time period
• 22% lower turnover rate between those that were Recommended by PeopleAnswers compared to those who were Not Recommended by PeopleAnswers
The Bottom Line
Gold’s Gym experienced a remarkable improvement in employee turnover by utilizing the PeopleAnswers system to identify how job candidates matched the customized Performance Profiles™ for each position. By reducing turnover, the PeopleAnswers solution helps to preserve the continuity of the Gold’s Gym client experience and encourages a strong membership base.
About Gold’s Gym
Gold’s Gym has been the authority on fitness since 1965. Today, Gold’s Gym has expanded its fitness profile to offer all of the latest equipment and services including group exercise, personal training, cardiovascular equipment, spinning, Pilates and yoga, while maintaining its core weightlifting tradition. With nearly 3 million members worldwide, Gold’s Gym continues to change lives by helping people achieve their individual potential. http://www.goldsgym.com
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PeopleAnswers provides next-generation web-based hiring assessments to help companies maximize the quality of every hire, reduce turnover and hiring costs, and streamline the selection process. Clients include ADP, Texas Instruments, Macy’s, Centex, Neiman Marcus, Tenet Healthcare, The Venetian Hotel, Famous Footwear, and Medtronic. http://www.peopleanswers.com