New Energy Shot Is More And Less—an Energy Drink And Diet Aid Combined

PR Log (Press Release) – Apr 29, 2008 – INDIANAPOLIS, IN – More energy. Less appetite.  That’s the idea behind the creation of a new energy shot energy drink from Indianapolis-based DMD Pharmaceuticals.  The new two-ounce product—TRIM-U™ with Hoodia Gordonii Liquid Energy Shot—is a grape-flavored liquid version of the company’s popular energy capsule and diet supplement.

“Consmers are already responding well to the value, convenience and radical kick provided by an energy shot when compared to bigger, bulkier energy drink cans,” said Dave Riddle, compliance officer for DMD Pharmaceuticals. “The TRIM-U product evolves the category into a combination energy booster and diet aid.”

According to Riddle, the key to the product lies in its natural ingredients—including Hoodia Gordonii, a naturally occurring substance derived from a cactus-like plant in Africa’s Kalahari Desert, reported to have appetite-suppressing qualities. Trim-U's blend of other ingredients include pharmaceutical-grade caffeine, taurine, green tea, and garcinia cambogia—all which promote a higher metabolism or weight loss.

“Our absence of sugar is an important distinction, but it’s also important to note the ingredients in our energy shot energy drinks are the same proven energy-boosting ingredients found in other popular energy drink brands,” said Riddle. “The same holds true for the appetite suppressing ingredients—you’ll find many brands using similar ingredients. TRIM-U is simply a unique combination in an exciting new form. And it’s got a great grape flavor, to boot!”

The TRIM-U product is part of a product migration for DMD Pharmaceuticals, having introduced four energy shot energy drinks over the last quarter. The PEPTIME Energy Shot Line includes three new flavors—Tropical Orange, Cosmo Berry and Island Lemon Lime, to accompany the EPHRINE Plus original berry flavor energy shot offered by the company.  All are being positioned as new generation energy drink products—including the TRIM U energy shot and diet aid.

“Energy drinks are an established niche in action beverages.  We think energy shots of all tastes and forms are headed in the same direction,” Riddle added.  For more on DMD Pharmaceuticals, visit http://www.dmdpharm.com.

DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary supplements with distribution in more than 50,000 convenience stores nationwide. The Peptime® family of energizers and other leading DMD dietary supplement brands include EPHRINE Plus® High Energy, Ultra EPHRINE Plus®, Peptime Mini-White®, Peptime Magnum 357, and Ginseng Vita Blitz®