"Online social networking is obviously proven to be much more than a fad, a global phenomenon bringing people together and creating new type of media and communication networks", says Jani Penttinen, the Co-Founder and CTO at XIHA. "However, after going through all the leading services, we discovered a serious flaw which is common to all of them. As users typically can only select one primary language, user communities are formed around a single language. In XIHA Life, users can simultaneously select as many languages as they know or want to learn. Our technology platform recognizes and filters the languages, so that the user generated content is displayed based on the language preferences."
XIHA Life features include user homepages, blogging and photo sharing tools, as well as versatile ways to integrate content with other social media websites. To counter the industry-wide problem of monetizing social networks, XIHA Life has a popular digital content store with fun products relevant to the users. The web service is localized to over 20 languages, and the company's target is to expand to a 100 languages during 2008. XIHA Life visitors come from all over the world, the biggest countries being United States, China, Brazil, France and Spain.
