Stanford Social Innovation review recently (Spring 2008) published an article on “The Greening of Wal-Mart” http://www.ssireview.org/
“Sustainability represents the biggest business opportunity of the 21st century,” says Jib Ellison, founder of Blu Skye Sustainability Consulting, which helped Wal-Mart formulate its business sustainability strategy. His firm pointed out that actively pursuing an environmental agenda would help Wal-Mart differentiate itself from its competition, maintain a license to grow, and make its supply chain dramatically more efficient. In other words, a good business sustainability plan would help Wal-Mart get even better at what it does best: drive down costs to generate profits.
About Blu Skye
Blu Skye, sustainability consultants, helps clients, like Wal-Mart, create an innovative, wealth creating, business strategy. Founded in 2003 by Jib Ellison. Contact Blu Skye for more information on this topic or others at 707-433-0555, info@bluskye.com, or http://www.bluskye.com .
