PRLog (Press Release) –
Apr 22, 2008 – A recent study states that beside mobile TV, applications such as video telephony, video and music download offers are the other most prominent services delivered through 3G/UMTS networks from major mobile carriers in the world: - Around 80% of the carriers provide video telephony, about 60% offer video downloads and/or music downloads; - 70% provide mobile TV as well as video and/or music download service; - Only 35% of operators who offer video telephony have a video messaging service in their portfolio. Taking all this into consideration the InfoCom report on mobile data will highlight various aspects which are determinant for the future evolution of this dynamic market segment. This includes issues such as the identification of future possible services, checking user friendliness of service offers, assess the development and success of the most relevant mobile data applications; a particular focus will be laid on applications around UMTS, its coverage, number of devices sold, customer figures, overall level of usage. The final and the core part of the study is the assessment of the market potential of the various mobile data applications (SMS, MMS, mobile TV, etc.); our experts developed scenarios in terms of user numbers, revenues, ARPU, etc. One of the objectives within this section is also to figure out at which level mobile data revenues will stimulate overall mobile revenues, and what are the risk factors. 2 hours workshop/conference included.
Table of Contents :
Mobile broadband technology analysis
UMTS
WiMAX
WiFi
Others (Flash OFDM, etc.)
Benchmark/Comparison of technologies
Capabilities
strengths and weaknesses as regards bandwidth, coverage, mobility
Applications and potential
by technology
The development of various technologies so far
Recent innovations and potential impact
Mobile data offers and business models of major carriers
Overall marketing mix
Pricing strategies
Target groups
Best practice benchmark
Assessment of the current success of mobile data applications (from SMS to mobile TV)
General acceptance and user friendliness
Market barriers (standards in mobile TV, etc.)
Number of users
User spending (ARPUs, etc.)
Cannibalisation/
substitution effects
Market shares and carrier positioning
Market and service forecasts for major countries in the world (2006-2012)
User numbers, penetrations, etc.
User spending (ARPUs, etc.)
Service breakdown by application (SMS, mobile Internet, mobile TV, etc.)
Revenue forecast
Innovations and trends and disruptive impacts (voice over WiFi, etc.)
Scenario discussion on cross segment effects (FMC strategies)
For more information kindly visit :
http://www.bharatbook.com/detail.asp?id=74627
