PRLog (Press Release) –
Apr 21, 2008 – Chucho™, a new brand of men’s and boy’s clothing with a focus on the Latino market, will be leaving its mark by participating at the Latino Spotlight Event during “The Newport Beach Film Festival”. Chucho™ will be gifting a brown vintage “Luker” tee to 400 film lovers and Hollywood enthusiasts who attend the Latino Spotlight Event as well as 25 VIPs of the evening.
"Esta marca es para ti” "This brand is for you," is the tagline for Chucho™, focusing on the Latino male customer. Chucho™ was created by Molly Robbins, ”Molona” a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies. Chucho™ incorporates these colorful graphics providing a platform for individual style. The logos will range from cement companies, tire manufacturers, beverages and confections to iconic characters. The Chucho lifestyle is all about the young men and boys who enjoy casual clothing and live with adventurous spirit.
Chucho is manufactured and distributed by Dr. Lucky’s, and is available at major retailers and specialty stores in the North America such as Wal-Mart and Mervyn’s. Palomita® the “sister” brand launched in spring of last year.
Newport Beach Festival was founded in 1999 and is an event with a unique film expo showcasing more than 350 films from around the world. This multicultural film festival has become an acclaimed leader in premiering an international selection of features, shorts, documentaries and animation. This year the Newport Beach Film Festival will be featuring a Latino showcase event, which will be held at the Orange County Museum of Art on Sunday, April 27, 2007. Our Latino spotlight creates for an extraordinary opportunity to promote brand awareness by celebrating an exciting realm of Latino Cinema. For more information visit www.ropachucho.com
