This web-based CRM and Sales Force Automation tool maximizes radio account executives efficiency by allowing them to strategically manage contacts, create and submit electronic proposals, as well as predict probability of close for more accurate forecasting. “The real advantage to Radio Fusion is that all mission-critical data such as avails, rates, and even Arbitron station ratings are conveniently located in one place, the proposal workspace.” said Ro Catalfo, Director of Customer Relations at LAN International.
“What’s really cool and unique about VIERO Radio Fusion is that it includes critical information from three or four other systems. Sellers don’t have to go to multiple locations to get rates, ratings and to enter orders…it’
Initially released in 4th Quarter 2007 and currently being rolled out in markets across the country, Radio Fusion works in conjunction with other VIERO products to help broadcast media manage inventories and maximize revenue.
About LAN International
Now in its eleventh year of operations, LAN International is a software development company providing revolutionary revenue management solutions to broadcast radio entities under the brand VIERO®. The company currently serves 1,154 radio stations in over 220 markets across the United States, making it one of the largest providers of such
systems in the nation. LAN’s state-of-the-
