Blue MauMau
Besides the news posted by investigative journalists, its editors can now allow insiders to report the news from the front lines of their businesses as it happens.
According to studies, more people are likely to start looking at being in business for themselves during periods of increasing unemployment, such as the nation is experiencing now. Knowing the “real scoop” on a potential investment can make the difference between success and failure.
But getting real information instead of evangelism can be an exercise in futility.
Investors can be unwittingly guided by myth, not facts. One old whopper is that only five percent of franchises fail. Many buyers have based their decision on the perceived lower risk, later thinking they were unlucky indeed to find themselves in the “five percent.”
Allowing front-line experts to directly publish the news is working. Blue MauMau has some 4,500 articles covering various franchise systems and 12,000 comments. Investigative reporters, government regulators, CEOs, academics, internationalists, journalists, experienced franchise owners and more report, blog and discuss the news.
Says Founder and CEO Don Sniegowski, “The site has been designed to include direct publishing from a broad spectrum of industry insiders to help dig out the facts."
“I think this model that the Blue MauMau site has pioneered is the direction in which trade journalism will increasingly move. Newer social tools will continue to be launched to service our beat—the franchise industry.”
