Microtel Inns & Suites and Hawthorn Suites Launch Hotel e-Directories

April 17, 2008 - PRLog -- The Microtel Inns & Suites and Hawthorn Suites hotel brands are now featuring fully-downloadable Electronic Desktop Directories that contain a complete listing with details of every Microtel and Hawthorn Suites hotel around the world, according to US Franchise Systems, Inc. (USFS), franchisor of the two chains.  The convenient new e-Directories can be downloaded from the Microtel Inns & Suites or Hawthorn Suites web sites to any computer with just a few simple clicks to instantly become part of the user’s personal desktop directory.  Periodic updates are pushed out to ensure that users have the most up-to-date individual hotel and brand information.

Microtel Inns & Suites is the all-newly-constructed chain of economy/limited service hotels with 325 hotels open or under construction worldwide.  Hawthorn Suites is the all-suites, extended stay hotel brand with more than 100 Hawthorn Suites hotels open or under construction.

“We are excited to provide our guests with even greater interactivity and the latest technologies to help manage their travel experiences,” said Allison Solomon, Vice President of Electronic Marketing and Distribution for USFS.  “Now, no matter where our guests are traveling or whether they are connected to the Internet or not, they can refer to our handy hotel e-Directory on their laptop or desktop to easily find and book a room.”

Accessible without Internet connectivity, the Microtel and Hawthorn Suites e-Directories are quick to download and regularly updated to include new hotels with photos, amenity details and key points of interest in the surrounding area, plus maps and driving directions.

According to Debbie Edwards, Business Development Manager for Innovata, which developed the e-Directories, "Our product allows hotels to reflect their same online marketing strategy to off-line users.  Today's traveler relies on convenience and complete portability, and the hotel e-Directory offers both.  Additionally, the hotels benefit from increased revenue through direct bookings."

About Innovata
Innovata is the premier source of worldwide aggregated travel content and multi-media distribution solutions to the worldwide travel industry.  With offices in the U.S., the U.K. and Asia, Innovata enjoys an excellent reputation for its progressive technology and commitment to customer service.  For more information, visit www.innovataLLC.com or email info@innovata-LLC.com.

About Microtel Inns & Suites
For an unprecedented sixth consecutive year, Microtel was ranked highest in guest satisfaction among economy/limited service hotel chains in the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM.  Microtel provides guests with free local and long distance phone calls within the continental U.S., plus free WiFi in all guestrooms nationwide.  Now, guests can enjoy the comforts of the brand’s stylish new bedding known as Dream Well™ at all hotels.  In addition, new hotels feature the brand’s innovative and award-winning guestroom décor that is contemporary and streamlined, and with unexpected enhancements that guests would not ordinarily expect to find in an economy hotel.  

All hotels offer complimentary continental breakfast, and members of the MicroPass™ frequent guest program earn a free hotel stay after nine night stays at any location. For hotel reservations, visit http://www.microtelinn.com or http://espanol.microtelinn.com, or contact 1-800-771-7171, TDD 1-800-824-2082, or 1-888-304-6835 (Spanish speaking).

About Hawthorn Suites
Hawthorn Suites offers spacious one-bedroom suites with fully equipped kitchens and studio suites with wet bars.  The brand’s new Sweet Suite™ bed provides a great night’s sleep with plush pillow-top mattress with crisp, high thread count linens with triple sheeting and duvet, fitted bed skirt, decorative bed scarf and Euro pillows.  Amenities include daily complimentary hot breakfast buffet, Wednesday evening social hour, and free high-speed Internet access.  Most hotels feature meeting space, swimming pool, exercise facilities, guest laundry, on-site convenience store, valet and grocery shopping services.  

Guests can earn free nights at Hawthorn and other Hyatt hotel brands by taking advantage of Hawthorn’s partnership in the Hyatt Gold Passport® frequency program.  For reservations, contact 1-800-527-1133 or TDD 1-800-824-2116 toll-free, or visit http://www.hawthorn.com.

All properties are independently owned and operated.


Contacts:
Barbara Wiener-Fischhof
US Franchise Systems, Inc.
404-235-7400
barbara.wiener.fischhof@usfsi.com

Debbie Edwards-Stover
Innovata, LLC
770-614-4916
dedwards@innovata-llc.com

Website: www.hawthorn.com