ClickTale's Website Visitor Recording Analytics Wins Red Herring 100 Europe 2008 Award

PRLog (Press Release) – Apr 17, 2008 – ClickTale, a pioneer and leader in Web Interaction Analytics (WIA), announced today that Red Herring has awarded them the distinguished Red Herring 100 Europe for the company's pioneering development of website visitor recording analytics technology. The celebrated award is given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

ClickTale enables anyone involved with website design and optimization to capture mouse movements and keystrokes of website visitors in action, over multiple web pages, as well as within password protected sites. The company's online website analysis tools let users replay movies showing individual surfers clicking and scrolling pages, generate heatmaps with advanced overlay statistics, and uncover significant trends such as visitor hesitation and average hover times.

"This year's impressive list of winners demonstrates Europe's emergence as a major player in the global technology sector," said Red Herring Editor-in-Chief, Joel Dreyfuss. "The exceptional accomplishments of European technology companies and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem."

Red Herring's editorial staff rigorously evaluated more than hundreds of private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. Becoming one of the RH 100 catapults companies into a whole new level of recognition - winning companies are predicted to become leaders in the field, affecting lifestyle and industry.

"ClickTale is honored to be following in the footsteps of giants such as Google, eBay, and Skype, who are past winners of the award," said Dr. Tal Schwartz, ClickTale co-founder and CEO. "The award substantiates our claim that web analytics—utilized to boost conversion rates—must also reveal critical web usability problems inside the webpage that are common to groups of visitors."

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe.  Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at http://www.redherring.com.

About ClickTale

ClickTale (http://www.clicktale.com) is a web analytics service that reveals the mystery of what users actually do inside website pages and fills the gap left by traditional web analytics that only measure activity in between pages. ClickTale captures and analyzes interactions inside web pages, providing insights that can significantly increase revenues and improve usability. ClickTale has helped thousands of websites run easy to implement, inexpensive usability testing to minimize abandonment of shopping carts, maximize completion of online forms, and optimize landing pages. ClickTale is a hosted service, so there is no software to install and setup takes just a few minutes. Visit today and setup a FREE account.   Press contact: press@clicktale.com