Celebrity Sports Glenn Toby & Lifestyle Apparel Company Ecc Introduce Their New Signature Line

PRLog (Press Release) – Apr 15, 2008 – Lifestyle Apparel Company, ECC and renowned Entertainment Manager/Sports Agent Glenn Toby have joined forces in a long-term partnership of fashion and patronage. Mr. Toby has guided the careers and advised a spectrum of high profile superstars from political to spiritual leaders, Hip Hop stars to top tier athletes.

Mr. Toby is now offering his guidance and expertise as the consultant to ECC's CEO Shawn Harris. Together they have developed a signature line inspired by Mr. Toby's lifestyle: The Maverick and The Deal Maker. In addition, Glenn Toby will be on ECC’s Board of Directors helping to launch the brand into the entertainment and sports arenas, and expand the brand beyond its hallmark, Genuine BespokeTM Menswear.

“We felt that Mr. Toby would be the perfect fit for ECC, as he is a man of perfection who has excelled both personally and professionally and has a huge social impact through his philanthropic works,” says ECC CEO, Shawn Harris, “ECC has aggressive expansion plans, which require the right relationships to bring them to fruition - Mr. Toby will be pivotal in executing those plans.”

ECC was established in 2004 as a menswear company specializing in Genuine BespokeTM suits, shirts, neckwear, outerwear, formal, and casual wear. Since its inception ECC has built a sizable base of high profile members such as Doc Rivers and Scot Pollard of the Boston Celtics, Jarvis Green of the New England Patriots and many other noted athletes and entertainers.

ECC’s mission is simple; that is developing into a leading lifestyle apparel company. ECC offers the best value to its members through its Genuine BespokeTM multi-fitting program. ECC’s Genuine BespokeTM process incorporates Master Cutters and Tailors trained to the exacting standards of Savile Row; Expert cloth consultation offering a choice of more than 2000 fabrics including a range of exclusive cloths; Savile Row quality basted fitting; Threads come with a minimum of 50 hours of hand work; and first-class after care for garments including sponging, pressing, repairs and button matching.

“Your ‘guy’ [tailor] doesn’t do what these guys do,” says Glenn Toby of ECC’s tailoring method, “Shawn Harris CEO and Jeff Lahens, President are a throw back to the future. They have engineered a formula that has reinvented the classic art of custom made tailoring. I started collecting their suits and then saw how our collective efforts could reinvent the trends and business model of high end fashion. We are essentially creating a social and fashion platform that will create value in the world of fashion and everyday living.”

ECC believes that its members should not only ‘wear the threads’ but ‘live the lifestyle,’ offering  services that extend beyond the sewing room, through its program called “The Club.” The program offers its exclusive members services such as personal concierge service, interior home designer, personal chef, certified personal fitness consultant, ECC connections (member business networking), private jet and more; either complementary or at favorable pricing consideration.

ECC also understands the importance of giving back and supports numerous non-profit and charitable organizations including the United Negro College Fund and Glenn Toby’s Book Bank Foundation. Mr. Toby hopes to further the efforts of his foundation through this partnership with ECC, by continuing to promote literacy among youth and tackle the issue of homelessness.