Here's a breakdown of what the editors are looking for this fall in beauty, home, fashion and accessories:
Beauty (http://www.beautypr.com/
* Ethical beauty remains constant for fall 2008. Editors want all-natural/
* Bright 80's colors are back--think Whitney Houston, Pat Benetar and Deborah Gibson. It's not about the simple nude look, but about a splash of color. Hues such as Royal Lilac, Blue Iris and Aurora Red will be a hit.
* Anti-aging has always been a huge trend, but people are looking to preventative measures that can be taken rather than lengthy operations to fix an issue that has already arisen.
* Color cosmetics are beginning to look more like artwork and are becoming popular with consumers who are more interested in collecting them than wearing them.
* Travel products are always a favorite. This is due to the airline regulations on what can and cannot be taken onto a plane. Many companies are taking their bestselling products and making smaller travel versions specifically for this reason.
Fashion (http://www.fashionpublicrelations.com)
* Peaked Shoulders. Designers are featuring puffed sleeves and peaked shoulders on many of their designs adding a new twist to simple silhouettes.
* Oversized Knits. Warm, cozy, and comfortable is the name of the game this winter with oversized, chunky knits. Charlotte Ronson displayed some great "grandpa" style sweaters in her show during NY's fashion week.
* Rust. Rust isn't a bad thing when it comes to colors. This fall designers are creating everything from gowns to blouses in this earthy shade.
Accessories
* Pleats. Pleated, slouchy handbags are back in neutral shades such as Creamy Beige and Charcoal this fall. In contrast, nuanced bright colored patent leather is sticking around as well.
* Color blocks. Last fall/winter color blocks were introduced in bolds and now this fall they are coming back in earth tones such as Rusty Red, Mineral Orange and Yellow Ochre.
* Mismatches. As for jewelry in 2008, matching is no longer a necessity. The runways call for being daring and consumers are following suit.
* Sustainable fabrics. Just as green continues to boom in beauty, the fashion market has embraced renewable resources for clothing. Editors are looking for hemp, bamboo, sasawashi, eco-friendly non-toxic dyes and corn.
Home
* Oversized is in. As homes go larger, designers and consumers alike are looking for pieces on a grander scale, particularly homes in the southern region.
* The green movement is huge in the home industry. Companies are turning to renewable resources (i.e. pine that grows faster) to incorporate into their designs. Recycling or repurposing materials is big too.
* Eclectic - A big trend in home design is being able to mix and match items. People don't want matching sectionals/furniture anymore. Mixing old with new, vibrant colors with neutrals, bold prints, etc.
Online & Media Trends:
"Publishing tends to pave the way for the rest of the media outlets. Since they work 3-4 months out, they are months ahead of the trends that are seen on the morning shows and online."
* Many broadcast outlets are working with print partners to showcase the stories featured in the current publication. Knowing that a product is featured in a September issue helps with broadcast coverage in that same month. One can work with the editors of the publication to do a trends story for a show like GMA or Today.
* Print magazines are seeking out virtual opportunities, most have given themselves an online presence through a website and a blog associated with it.
* Blogger's have a shorter lead time and only require 1-2 months notice for a story. This fall their audience will be seeking out affordable products that are multi-purposed, versatile and can stretch the dollar.
To find out what Pierce Mattie Public Relations can do to gain higher visibility and improved brand value for your company, learn more by visiting http://www.piercemattie.com or by calling 212-243-1431(
