Pierce Mattie to Head Up Jewelry PR in the U.S. for Luxury Jeweler CARAT*

PRLog (Press Release) – Apr 15, 2008 – CARAT*, the leading luxury jeweler in Hong Kong specializing in simulant and synthetic gemstones, has appointed Pierce Mattie Public Relations (http://www.piercemattie.com) to spearhead their Jewelry PR campaign (http://www.piercemattie.com/jewelrypr/Welcome.html) in the U.S. Pierce Mattie will be involved with the launches of several retail stores opening on both the East and West Coast, as well as branding and coverage of their diamond stimulants and semi-precious stone pieces.

CARAT* jewelry is designed and hand assembled by a team of master craftsmen and set in the highest quality precious metals featuring timeless and elegant designs. CARAT* simulants and synthetics are developed in state-of-the-art laboratories and cut according to the ideal proportions, a standard demanded by the finest gemstone cutters. Jewelers agree that without magnification, CARAT* stones are almost impossible to distinguish from their genuine inspirations. The stones are of unsurpassed quality and CARAT* offers a lifetime guarantee on their brilliance and color.

“Pierce Mattie PR is excited to team up and start working with CARAT*. This luxury jewelry line is the first of its kind with no other U.S. brand out there providing this type of luxury product. Already a huge success in London and Hong Kong, CARAT* is opening the flagship U.S. store on Madison Avenue later this summer. Our firm is looking forward to launching the brand in America this year.” Said Jenelle Forin, Account Director at Pierce Mattie.

To learn more about CARAT* please visit http://www.carat.cc or call Pierce Mattie PR at 212-243-1431.

To find out what Pierce Mattie Public Relations can do for your brand, learn more by visiting www.piercemattie.com or by calling 212-243-1431(NY) or 323-469-5500 (LA).